Currently India’s smartphone market is the war zone of all major smartphone players. India is the second largest smartphone market in the world. There are 220 million active unique smartphone users in India.
Traditional smartphone makers like Samsung,Apple,LG,Lenovo,Micromax etc are fighting very hard to capture maximum share in this huge market.
Jaguar Land rover has announced that it is also entering in Indian smartphone market. Land Rover has tied up with UK based Bullitt. Bullitt is UK based consumer electronics company.
Land Rover will built Smartphone and multiple accessories with Bullitt.
“Incorporating the iconic Land Rover design and innovative technology into the mobile-phone sector with the Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension,” Lindsay Weaver, director of licensing and branded goods at Jaguar Land Rover
“An engineering and design team from Jaguar Land Rover special operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values,” Weaver added.
“We are confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it,” noted Peter Stephens, CEO of Bullitt Group.