Facebook unveiled its much awaited and hyped phone – Facebook Home, today. Facebook Home is simply a ‘Facebook Experience’ on Mobile (read Android). Facebook just added a layer on Google’s Android Mobile OS.
It is a stack of ‘Facebook Apps’ developed by Facebook for Facebook (though Facebook saying for users) and obviously on Google.
Sounds weired ?
It is just a trailor of a magnum opus that will be released in chunks to the world. How ?
It is not a new Mobile OS by Facebook as Facebook said, “Our answer is Home. Home isn’t a phone or operating system, and it’s also more than just an app. Home is a completely new experience that lets you see the world through people, not apps.”
Google’s Strength used against Google by Facebook
With the launch of ‘Home’ Facebook has waged a war in Google’s turf by using Google’s weapon against Google. It is yet to be seen how Google is going to tackle it. But it is sure Larry,Eric and Bin would be furious.
Instead of building a New Mobile OS and competing with a much powerful Android and iOS, Facebook decided to use them for its own benefit. Android is helpful for Google if Google services are being used on Android as this way Google can show Ads by Google. Since Facebook layer called ‘Home’ will put Android in the background and Facebook in the foreground, anyone can imagine how Facebook can use ‘Home’ to show Facebook ads. If this happens, and chances are very high that this will happen, Google may have to re-think in the long term to stall Facebook’s emergence.
Since Android is an open source project, Google is not in position to object to Facebook’s move.
Google’s two weapons – Adsense and Android are also being used by Facebook against Google.One directly and another as an inspiration.
Facebook working on its own Mobile OS ?
The big question is, why did Facebook choose Google’s Android for its’ foray on mobile?
There are rumours doing the round that Facebook is working on it’s Mobile OS based on Android.Facebook Home seems to be a glimpse of that endeavour to the world. In technical terms, it may be just a test to gauge the reaction of people before launching the final product.
Facebook said, “We designed Home to be the next version of Facebook. But we also wanted to do something more.” What is this ‘something more ‘ is yet to be seen.Future is going to be tumultuous in mobile arena.
Facebook Home will be free to use and can be downloaded from the Google Play Store starting April 12.Intially it will be available in the US but later on it will be rolled out in other countries.
Facebook Home can be seen as a unison of Mobile and Social Media. Facebook is the king in Social Media arena but Mobile was not Facebook’s forte.Since more and more people started using Facebook on mobile, Mark Zuckerberg knew this very well that it is going to work with Android being the most popular Mobile OS.