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Facebook Home : Facebook uses Google against Google

Facebook Home will be a challenge for Google.Facebook is using Google against Google.

Facebook unveiled its much awaited and hyped phone – Facebook Home, today. Facebook Home is simply a ‘Facebook Experience’ on Mobile (read Android). Facebook just added a layer on Google’s Android Mobile OS.



It is a stack of ‘Facebook Apps’ developed by Facebook for Facebook (though Facebook saying for users) and obviously on Google.

Sounds weired ?


It is just a trailor of a magnum opus that will be released in chunks to the world. How ?

It is not a new Mobile OS by Facebook as Facebook said, “Our answer is Home. Home isn’t a phone or operating system, and it’s also more than just an app. Home is a completely new experience that lets you see the world through people, not apps.”

Google’s Strength used against Google by Facebook

With the launch of ‘Home’ Facebook has waged a war in Google’s turf  by using Google’s weapon against Google. It is yet to be seen how Google is going to tackle it. But it is sure Larry,Eric and Bin would be furious.

Instead of building a New Mobile OS and competing with a much powerful Android and iOS, Facebook decided to use them for its own benefit. Android is helpful for Google if Google services are being used on Android as this way Google can show Ads by Google. Since Facebook layer called ‘Home’ will put Android in the background and Facebook in the foreground, anyone can imagine how Facebook can use ‘Home’ to show Facebook ads. If this happens, and chances are very high that this will happen, Google may have to re-think in the long term to stall Facebook’s emergence.

Since Android is an open source project, Google is not in position to object to Facebook’s move.

Google’s two weapons – Adsense and Android are also being used by Facebook against Google.One directly and another as an inspiration.

Facebook working on its own Mobile OS ?

The big question is, why did Facebook choose Google’s Android for its’ foray on mobile?

There are rumours doing the round that Facebook is working on it’s Mobile OS based on Android.Facebook Home seems to be a glimpse of that endeavour to the world. In technical terms, it may be just a test to gauge the reaction of people before launching the final product.

Facebook said,  “We designed Home to be the next version of Facebook. But we also wanted to do something more.” What is this ‘something more ‘ is yet to be seen.Future is going to be tumultuous  in mobile arena.

Facebook Home will be free to use and can be downloaded from the Google Play Store starting April 12.Intially it will be available in the US but later on it will be rolled out in other countries.

Facebook Home can be seen as a unison of Mobile and Social Media. Facebook is the king in Social Media arena but Mobile was not Facebook’s forte.Since more and more people started using Facebook on mobile, Mark Zuckerberg knew this very well that it is going to work with Android being the most popular Mobile OS.

Home on android : Facebook powered mobile with HTC will be launched on April 4,2013

Facebook has organized an event called “Come See Our New Home on Android ” at Menlo Park HQ in California.

Facebook is launching its own phone on Thursday (April4,2013). Compnay has organized an event called “Come See Our New Home on Android ” at  Menlo Park HQ in  California.It is rumored that Facebook is launching the phone with HTC.

Regarding the features of the phone there are many speculations. According to The Guardian Facebook Phone will be similar to a black iPhone but with a bigger 4.3 inch display. There will be a 5 megapixel rear-facing camera, a 1.6 megapixel front facing camera for video calls, and a 16 gigabytes of storage.

Information from various sources is indicating that this phone will promote Facebook services like Instagram ,Instant messaging tool, photography tool and Home screen that will showcase the owner’s feed. So we can say this phone is going to be a ‘Facebook powered phone’ that will  promote Facebook on mobile . 680 million people access Facebook on mobiles.So Facebook can not ignore mobile arena.

As reported earlier at DimensionToday Facebook want’s to tap the potential of mobile arena and this is the reason why facebook is leaving no stone unturned to promote facebook on mobile. Facebook is just making itself more mobile friendly. This move by facebook can be seen as ‘Facebook hardware integration’ that will make facebook more user friendly on mobile.

Facebook owner Zuckerberg  said in January 2013 “You have a good version of all the Facebook features you know and want on your phone. So now the next thing we’re going to do is get really good at building new mobile-first experiences. That’s going to be a big theme for us this year.”

HTC is the obvious choice for Facebook as HTC provided ‘Facebook’ button in HTC ChaCha and Salsa phone to access facebook directly.

Why Facebook mobile is important for social media giant strategy


Recent advancements in mobile arena have created a lot of opportunities. Android is the example how Google created its places in this realm. No one wants to be left behind in mobile arena. Like erstwhile browser war, Operating system war now many similar wars can be seen in Mobile arena like Apple-Samsung war.

Google and Microsoft cold war is also given rise to a new trend in Mobile domain.

Social Media King Facebook is also aware of this and making efforts in this direction desperately. Mobile is so important for Facebook future strategy that recently Facebook’s turns offs its  website internally so that Facebook’s employee can use it on mobile.

Basic intention is surely to test Facebook on mobile from layman user’s perspective.This has been revealed by Facebook product manager Josh Williams at SXSW.

Surely Mobile war is going to shape up Social Media also. Keeping Face book’s proximity with Microsoft is going to make this war exciting. Facebook’s acquisition of Instagram, Mobile photo sharing site is also a move in this direction.

Tip: URL to open Facebook on mobile is m.facebook.com. You can login face book using this URL.